Photo via Unsplash The world “goal” can have very different meanings. I grew up really only knowing what a goal was in the world of...

Photo via ResearchGate You cannot have a successful public relations campaign without in-depth applied research. Applied research can...

Photo via iStock In the explosion of digital age, it seems as if influencers and opinion leaders have a stronger hold than ever on their...

When you are conducting a SWOT analysis, knowing who and what you are up against (internally and externally) is part of laying the...

Photo via memegenerator.net Research in a public relations campaign establishes the foundation for developing strategies and tactics for...