Caroline BakerApr 11, 20223 minThe different goals in a campaign leading to the same result Photo via Unsplash The world “goal” can have very different meanings. I grew up really only knowing what a goal was in the world of...
Caroline BakerApr 11, 20223 minApplied research strategiesPhoto via ResearchGate You cannot have a successful public relations campaign without in-depth applied research. Applied research can...
Caroline BakerApr 11, 20223 minInfluencer’s influence on public opinion Photo via iStock In the explosion of digital age, it seems as if influencers and opinion leaders have a stronger hold than ever on their...
Caroline BakerApr 11, 20222 minConducting a SWOT Analysis: Know your competitionWhen you are conducting a SWOT analysis, knowing who and what you are up against (internally and externally) is part of laying the...